Big ass fans + PIPER
CASE STUDY
Big Ass Fans, a global leader in engineered airflow solutions, needed a digital partner to unify their marketing and data ecosystem. Piper stepped in to optimize backend tracking, build cross-platform integrations, and resolve operational challenges within Salesforce. By connecting HubSpot, Salesforce, proprietary systems, and ERP data into unified models, we created a stronger foundation for accurate reporting and scalable growth.
What we did
HubSpot Integration & Troubleshooting
Configured and optimized HubSpot as the central hub for marketing data, ensuring seamless connections with social platforms, digital advertising, Salesforce, and reporting systems.
Custom HubSpot–Salesforce Integrations
Built API-driven integrations to overcome Salesforce operational challenges, enabling cleaner data flow, more accurate reporting, and easier sales pipeline management.
Cross-Platform & ERP Integrations
Engineered custom connections with proprietary data systems and ERP platforms, unifying data models across platforms to support consistent reporting and smarter business insights.
Advanced Analytics & Tracking
Established essential KPIs and executed a GA4 migration plan—building properties, events, tags, and conversions. Implemented backend triggers through GTM, GA, and Google Ads for precise performance tracking.
Server-Side Tagging Exploration
Evaluated server-side tagging architecture to prepare Big Ass Fans for a more secure, future-ready analytics setup.
THE RESULTS
HubSpot, Salesforce, AWS, GCP, and GMP now flow within one cohesive ecosystem.
Connected platforms
Operational Efficiency
Custom integrations solved key Salesforce challenges and reduced manual data management.
Analytics data utilizing GCP’s BigQuery and Big Ass Fans’ proprietary data lake now feed into a consistent, cross-platform framework.
Unified Data Models
Reliable insights from GA4 and HubSpot ensure confidence in marketing performance.
Improved Reporting Accuracy
Positioned the organization for long-term scalability with GA4, server-side tags, and advanced analytics architecture.
Future-Ready Analytics
Featured services
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We connect your critical systems—CRMs, ad platforms, ERPs, and more—into a cohesive ecosystem that reduces manual work and increases data accuracy.
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We create actionable plans that connect your marketing efforts to measurable business outcomes, ensuring every initiative serves a clear purpose.
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We unify data across systems, ensuring customer and performance insights flow seamlessly for consistent reporting and smarter decision-making.
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We design reporting frameworks that give you the right data, at the right time, to make confident, informed decisions.