You’re Paying for It, Why Aren’t You Using It?

One of the first things we look at when working with a new client isn’t what’s missing—it’s what’s already there but not being used.

Most companies don’t have a tech shortage. They have a tech sprawl problem.

Across the average organization, it’s common to see dozens of platforms—CRMs, project managers, analytics tools, automation systems—all running in parallel. And yet, most teams are only using a fraction of what those platforms can do. Gartner estimates that marketers use just 42% of their martech stack’s capabilities. That’s a lot of budget sitting idle.

We've seen it firsthand. Platforms like Salesforce, HubSpot, Adobe—powerful tools, often barely scratched beyond the surface. Teams rely on basic features, while more valuable functionality goes untouched.

Why does this happen?

• Tech gets implemented before the strategy is clear.

• Teams aren't trained or aligned.

• Tools get added faster than they can be integrated.

At Piper, we don’t recommend blowing it all up. We help you step back, take inventory, and make what you already have work harder.

That might mean streamlining your stack. Or finally connecting the systems that should’ve been talking to each other all along. Or just helping your team feel confident using the tools already in front of them.

Because better results don’t always come from adding more.
They come from making what you’ve got actually work.